After exploring different examples of image manipulation on social media (check out blog #2!), it has come time for me to try out photo altercation myself. A few trials into Adobe Photoshop, I realized I have a lot of area for improvement regarding my image manipulation skills. Nevertheless, I am proud of my final project for this assignment, because I believe it communicates an important, relatable message.
I chose to manipulate the Facebook logo. In doing so, I first dragged the logo from Facebook’s website into Photoshop. I then added text stating, “Facebook is a social utility that connects you with the people that want your money.” I altered this statement from Facebook’s actual catchphrase, which is “Facebook is a social utility that connects you with the people around you.” I made the font Helvetica Neue, which Facebook uses for its logo on iOS mobile devices. Then, I added a clip art ear to the left side of Facebook’s “F,” and outlined the F with black paint using the brush tool to make the ear look more attached. Next, I added a clip art hand and used the text tool to add some dollar signs above the hand. I had to outline the ear, hand, and ‘F’ multiple times with white/black/blue paint to make the image look a little more put together. In the time it took to do so, I thought of many more tools Photoshop could add to its collection that would’ve made my life a lot easier and my final product a lot more official. Nevertheless, I made it work, and I ended the image by using the clone stamp to copy the blue color from the background of Facebook’s logo to the entire surrounding area.
So what does this manipulation mean? In choosing these images, I wanted to portray the truth behind Facebook advertising. It’s no secret that people believe Facebook is listening to them and providing their feed with advertisements according to what they talk about. I, for one, have come across this occurrence multiple times. I’ll mention an item or place once, and the next thing I know my feed has multiple advertisements concerning whatever it was that I mentioned. One couple actually came out with a little experiment they conducted in which they discussed cat food every so often for a few days amongst each other, and although they had never searched anything cat-related or even owned a cat, they started coming across ads for cat food on Facebook. My image represents this occurrence and Facebook’s scheme of making money through targeted advertising.